Tuesday | January 06
 

 

Philanthropy

It is vital for us to give back to our community as well as those in need all over the world.

Denver Business Journal Family Business Award for Community Service

Heifer International

Sale of 7th Ave Historic Home to benefit the Parr Widener Civic Leadership Award

Sale of Country Club house to benefit the Salvation Army

Bonfils Blood Drive

Nomad

A Love Poem: Final Breath

Quilting & the Quest for Freedom

National Breast Cancer Coalition

UN International Day Against Torture

House Tour Sponsorships:
Diana Price-Fish Cancer Foundation Garden Tour
Dora Moore House Tour

Wyman Historic District Tea

Ongoing Support for Phil Goodstein's Neighborhood Walking Tours

Neighborhood Events:
Easter at Warren Village

 

The Salvation Army stands to be the beneficiary of about $17,000 in charity thanks to a new marketing idea from Sonja Leonard Leonard, Leonard Leonard and Associates.

Marilyn Massey died recently and willed her North Country Club home at 724 Franklin St., Denver, to the Salvation Army. She chose the Salvation Army because of their quick response in handling emergency situations in the Denver metropolitan area. She apreciated that they cut through the red tape and were always first to arrive whenever help was needed.

When Leonard Leonard learned that The Salvation Army hoped to sell the property for $190,000 she convinced them that she could get more money for the property, and that she was willing to do it commission free.

Leonard Leonard generated enthusiasm and support for this project through local television stations and print media. She hosted two open houses with a special "Champagne and Chocolate" theme, and an unprecedented 300 to 400 people attended each - some from as far away as Pueblo, Colo., and Fort Collins, Colo.

The Salvation Army could get an additional $50,000 in proceeds as well as saving the $17,000 commission that would have been Leonard Leonard's 7 percent. This, in spite of the fact that the property has deferred maintenance with renovation costs that will exceed $40,000. Sealed bids on the property were taken and opened with The Salvation Army on Feb. 28, 1997.

There was very positive responses from everyone, including fellow Realtors, when they learned there would be no commission paid on the sale. There was no complaints from anyone, the number of showings did not diminish, and many of the sealed bids came from cooperating agents.

The best part of this unusual real estate transaction was the generation of grass roots interest for other people doing the same sort of donation to other nonprofits. Many people who attended the open houses were senior citizens who wanted information on how to make such donations. In addition, many other businesses joined in by donating their services as well (ie, neighborhood children cleaned the garden and watered the plants, lenders volunteered to do a free loan for the potential purchaser, area florists sent flower arrangements for the open houses).

I was truly a community effort and a wonderful feeling to be a part of the spirit of giving that started with Marilyn Massey.


 

©1996 By Leonard Leonard & Associates, Inc. All rights reserved. Duplication in whole or in part without permission is prohibited.