Our ads list our Sunday open house addresses and price, the two most important pieces of information for the Sunday shopper. They do not have agent photographs, descriptions without addresses, etc. We have a loyal open house following that know our homes are a treat!

Buyers often go to open houses that are out of their price range. Just as we "spin" agents to show other Leonard Leonard listings, we "spin" buyers to other Leonard Leonard open houses.

A notebook with property brochures of all our listings is available at each open house. Buyers leaf through and get excited about other homes - that they can afford! As each agent has been through each one of our listings, that agent can describe the house to the buyer. Each open house guest is giving a "spin sheet" of all the open houses addresses that day.

Throughout the year special "theme" open houses are widely advertised and attended. They range from Chocolate and Champagne at Valentines to Irish Coffee on St. Patrick's day!

Sellers are often told that open houses don't work. Our 1999 Valentine's open houses sold 4 of the 6 held open. I personally sold 3 of my listings in one month at open houses. They work - but again, they take a lot of work!

This is "hands on selling"! This group approach to marketing each other's listings is just not found in firms where every agent is an independent contractor.

• You and your agent set the sales price.
• You prepare the house to be put on the market.
• A marketing plan is developed.
• A black & white brochure is printed.
• The property is listed in the MLS and a sign is placed in the yard.
• Real estate office receives calls from other agents to set showings.
• An ad is placed in the paper and an open house is scheduled.
• Offers are received and the contract is negotiated.

©1996 By Leonard Leonard & Associates, Inc. All rights reserved. Duplication in whole or in part without permission is prohibited.